Health and wellness is of utmost importance to us (as well as a healthy planet), and this naturally extends to all beings, including our animal companions. Our background, amongst many things, was in the human health food industry. In 2000, for numerous reasons, I set out to create a Health Food Store for Dogs and Cats.
It was so much fun and exciting to research products and create our first store! No one else that I knew of was doing what we were doing at that time. Our message and offerings were so out of the ordinary that people deeply wondered what we were doing, and why. I assure you, there were so few truly healthy, species appropriate foods for dogs and cats on the market in the year 2000. I searched high and low. So as you can imagine, the store, was a little bit sparse right at the beginning. We laugh about that now. How things have changed. This certainly is not the case, 18 years later….the stores are absolutely bursting at the seams with amazing, vibrant, life enhancing, creative and innovative products for dogs and cats!